HSBC International – Global Campaign

Ogilvy | Social.Lab asked me to create 8 social videos for HSBC. I received multiple folders with user-generated content (UGC) from 8 influencers, plus 1 hour of audio interviews for each. I was given specific time codes to use for the scripts. My job was to edit the footage to match the script and create a consistent design across all 8 videos. Since the UGC varied in quality and style, I needed to ensure they felt unified. I used Adobe After Effects, Premiere, and Logic Pro for this project.